WHAT TO EXPECT
From first call to ads that you [and your accountant] will love.
No ten-step onboarding maze. Four stages, and you'll always know exactly where things are up to.
The four stages
Discovery call
Before we touch a single ad, we want to understand your business properly — what you sell, who you sell it to, what's worked, what hasn't, and what "working" actually looks like for you. This isn't a sales pitch dressed up as a discovery call. It's where the real strategy starts.
Strategy & setup
We build a plan around what we learned, not a template pulled off a shelf. Then we get your campaigns live — tracking set up properly from day one, so every dollar can actually be accounted for.
Weekly optimisation
Your ads get looked at every week, not just when something breaks. We're watching what's working, adjusting what isn't, and making sure your spend keeps working as hard as it should.
meaningful reporting
You'll always know what's happening and why — in plain language, tied to revenue, with straight answers if something isn't working. No vanity metrics, no spin, no chasing us for an update.
Your side of it
What we need from you to do this properly.
This works best as a genuine two-way partnership. On our end, that means straight talk and senior attention. On yours, it means a few simple things.
Before we start:
Access to your ad account and relevant business accounts.
Whatever brand assets or product information you've already got.
An honest picture of what's worked and what hasn't so far.
Once we're going:
Timely feedback when we need a decision from you.
A willingness to hear the truth, even in a quiet week.
Trust that we're watching your account, so you don't have to.
FAQs
How long until I see results?
1
It depends on your business, your industry, and where your ads are starting from. We'll give you an honest read on what's realistic during the discovery call, rather than a generic promise.
What happens if something isn't working?
2
We tell you, plainly, as soon as we see it — along with what we're changing and why. You won't find out from a quiet quarter or a report you have to dig through.
How involved do I need to be day-to-day?
3
Not much, once we're up and running. The discovery call and setup phase need proper input from you — after that, it's mostly a matter of us keeping you in the loop and you weighing in when a decision needs your call.
Can I ask questions along the way?
4
Always. You're dealing directly with the person running your account, not a support inbox.
Sound familiar?
You’ve probably been here before.
Most of the businesses we work with have tried an agency already — and been burned. Here’s what changes when you work with Goodkind Media instead.
You were palmed off to a junior the moment you signed the dotted line.
You got handed a report full of numbers that didn't actually mean anything.
You've had to chase someone for an update that should've come to you.
You got told to "just spend more" when things weren't working.
You've signed long contracts and were told “we’re still testing” while you were left wondering if results were ever coming.
What “we tried an agency before” usually means.
Over the years, a few patterns keep showing up in the businesses that come to us after a bad experience elsewhere.
What we hear:
“I felt like a number to them.”
"I got told to spend more when my ads weren’t working.”
“I got palmed off to a junior who didn’t seem to understand.”
“No results, a cookie-cutter approach, and ads that could have been for anyone.”
What we do instead:
A small number of clients at a time, so nothing gets missed.
If spend needs to change, we explain exactly why.
A senior marketing strategist and dedicated highly-trained ads manager, always.
Your strategy is built around your business, not a template.
THE DIFFERENCE
TYPICAL AGENCY
V’S GOODKIND
TYPICAL AGENCY
GOODKIND MEDIA
WHAT WE RUN ON
TWO things we don't compromise.
INTEGRITY We tell the truth, even when it's not easy.
If your ads aren't working, you'll hear it from us… first, and straight. And we aren’t afraid to challenge you when we can see opportunities.
KINDNESS For your business, your team, and the planet.
We only work with people who care about their impact. Every client gets treated like we're genuinely invested in what they're building, because we are.
THE COMITTMENT
What that actually looks like in practice.
We'll never dress up a quiet week as a win.
We'll never keep ads running that aren't working just to keep a retainer going.
You'll never hear about a problem from your bank balance before you hear it from us.
We'll never bury an honest answer under jargon.
We'll tell you if we're not the right fit for you, even if that means turning down the work.
WANT MORE?
Book a call.
Send us an enquiry.
Ask any question.
Share an idea.
No spin, no pressure — just a proper conversation about your business.